Mitch Gould, a third-generation retail distribution and manufacturing professional specializing in consumer products, has more than 25 years of experience in the retail industry. His expertise spans several categories of consumer products, including lawn and garden, hardware and, more recently, sports nutrition, dietary supplements and beverages. Over the years, he has represented organizations such as Igloo, Rubbermaid, Sunbeam, Remington, Ames, Chapin, Paramont, Miracle-Gro, Desa International, Native Remedies, Organic Food Bar, PowerICE, and Bob Wall's KO Fitness drink,
Mitch has also successfully launched a wide range of products from concept to shelf, many of which can be found in prestigious magazines like Time, Newsweek, Sports Illustrated, People, US, U.S. News & World Report, Men's Health and Maxim.
He has placed new entrepreneurs, major companies and celebrity-branded products—such as Steven Seagal's Lightning Bolt, Hulk Hogan's "Hogan Energy" supplement, Chuck Liddell's Iceman RX and Roberto Clemente Jr's PowerICE—into some of the most sought-after markets and accounts in the country. These include Wal-Mart USA, Wal-Mart International, Sam’s Club, Costco,Home Depot, Lowes,Menards,GNC, Tree of Life, Kroger, Safeway, Fred Myer, Amazon.com, Walgreens, CVS, Rite-Aid, K-Mart, 7-Eleven, Target, Miejers, Fred's, USA Sports, Ace Hardware, Bradley Caldwell, Central Garden Supply.
Mitch has partnered with eight-time Mr. Olympia Ronnie Coleman to develop RonnieColemanNutrition.com, and most recently worked with Hulk Hogan for HoganNutrition.com.
As Vice President of Business Development, Scott Gould is responsible for implementing both unique and proven marketing strategies to grow IPG clients’ brands. A fourth-generation retail professional, Scott brings a combination of technical and creative expertise to his work.
He has directed a number of creative social media campaigns, involving the development of unique promotions and contests and building consumer trust and brand recognition. He has also implemented a number of innovative ecommerce solutions, including the integration of real-time warehouse inventory with merchant systems.
Successfully managing multiple advertising campaigns with budgets exceeding 6 figures, Scott has earned real ROI and increased market presence for NPI's clients. His market savvy is a result of closely following current trends, which allows him to formulate exactly the right messages for the right audience at precisely the right time.
The combination of skills Scott brings to NPI allows him to work interdepartmentally, coordinating the efforts of the firm’s sales, marketing and Internet technology teams. This requires a great deal of creative thinking and technological expertise, and Scott prides himself on his ability to come up with innovative solutions to all types of challenges.
Scott has proven time and again that he is capable of blending IPG’s established model for success, which has made the firm one of the most successful sales and marketing agencies in the United States, with the type of creative and technological innovation that allows NPI to stay on the cutting edge of its industry.
Brian Gould, who represents a 4th generation of manufacturing and retail distribution, brings a unique perspective to global brands. He has an in-depth understanding of the objectives, goals and challenges that today's manufacturers face as they try to bring their products to the United States market or expand their sales in America. Brian has represented many major companies in the consumer product industries.
Brian is highly familiar with the all segments of the consumer product industries including but not limited to Sports Nutrition, Lawn and Garden, Hardware, Electronics, and General Merchandise. He played an instrumental role in developing the sports nutrition category at Amazon.com, and has launched several consumer product lines from concept to shelf.
Brian is a frequent attendee of ECRM events, spread across several categories, where buyers and sellers come together to meet one-on-one. Through this “speed dating” process, he has met with more than 70 national companies. This has led to ongoing, first name relationships with buyers.
This is just part of Brian’s more than a decade spent cultivating intimate working relationships with key accounts in consumer product channels. These accounts include: Amazon.com, Wal-Mart, Vitamin World, Vitamin Shoppe, 7-Eleven, Target, Home Depot, Wal-Mart, Ace Hardware, Lowes, CVS, Walgreens, Radio Shack, Best Buy, Ahold, GNC, Costco Wholesale, Katz Group, Bartell Drug, and Cardinal Health.
Mike brings more than 12 years of sales and marketing experience to the IPG team. He has an in depth knowledge of Consumer product industries.
Mike has met and developed relationships with buyers in all channels of the Food, Drug, Mass Merchandise, Convenience Stores, and Specialty Health industries. These relationships include companies like CVS, Walgreens, Vitamin World, Vitamin Shoppe and Best Buy.
He has attended ECRM events, where buyers and sellers come together for special one-on-one, “speed dating” type meetings. These sessions have provided Mike with priceless exposure to dozens of major national brands.
Mike takes pride in having been a part of several product launches that have resulted in millions of dollars in sales.
Robert J. Hantman brings more than 30 years of experience to the IPG board of directors. As legal counsel for IPG, he will play an essential role to assisting the company's foreign partners with establishing themselves in the U.S. market. Hantman, a native of Newark, N.J., has law degrees from Hebrew University in Jerusalem (1972) and the University of Miami School of Law in Coral Gables, Fla. (1975), where he ranked in the top one-third in the National Multi-State Bar Exam. He is a current member of the New York State, New Jersey State, Pennsylvania and Federal Bar Associations; the Florida Bar; Hantman's firm has worked cases involving such notables as actor Steven Seagal, TV talk show host Montel Williams, hockey star Jeremy Roenick, model/actress Anna Nicole Smith and the New York Yankees.