Our Team

Mitch Gould

Mitch Gould, CEO

Mitch Gould, a third-generation retail distribution and manufacturing professional specializing in consumer products, has more than 25 years of experience in the retail industry. His expertise spans several categories of consumer products, including lawn and garden, hardware and, more recently, sports nutrition, dietary supplements and beverages. Over the years, he has represented organizations such as Igloo, Rubbermaid, Sunbeam, Remington, Ames, Chapin, Paramont, Miracle-Gro, Desa International, Native Remedies, Organic Food Bar, PowerICE, and Bob Wall's KO Fitness drink,

Mitch has also successfully launched a wide range of products from concept to shelf, many of which can be found in prestigious magazines like Time, Newsweek, Sports Illustrated, People, US, U.S. News & World Report, Men's Health and Maxim.

He has placed new entrepreneurs, major companies and celebrity-branded products—such as Steven Seagal's Lightning Bolt, Hulk Hogan's "Hogan Energy" supplement, Chuck Liddell's Iceman RX and Roberto Clemente Jr's PowerICE—into some of the most sought-after markets and accounts in the country. These include Wal-Mart USA, Wal-Mart International, Sam’s Club, Costco,Home Depot, Lowes,Menards,GNC, Tree of Life, Kroger, Safeway, Fred Myer, Amazon.com, Walgreens, CVS, Rite-Aid, K-Mart, 7-Eleven, Target, Miejers, Fred's, USA Sports, Ace Hardware, Bradley Caldwell, Central Garden Supply.

Mitch has partnered with eight-time Mr. Olympia Ronnie Coleman to develop RonnieColemanNutrition.com, and most recently worked with Hulk Hogan for HoganNutrition.com.

Scott Gould
VP Of Business Development

Scott Gould, VP of Business Development

As Vice President of Business Development, Scott Gould is responsible for implementing both unique and proven marketing strategies to grow IPG clients’ brands. A fourth-generation retail professional, Scott brings a combination of technical and creative expertise to his work.

He has directed a number of creative social media campaigns, involving the development of unique promotions and contests and building consumer trust and brand recognition. He has also implemented a number of innovative ecommerce solutions, including the integration of real-time warehouse inventory with merchant systems.

Successfully managing multiple advertising campaigns with budgets exceeding 6 figures, Scott has earned real ROI and increased market presence for IPG's clients. His market savvy is a result of closely following current trends, which allows him to formulate exactly the right messages for the right audience at precisely the right time.

The combination of skills Scott brings to IPG allows him to work interdepartmentally, coordinating the efforts of the firm’s sales, marketing and Internet technology teams. This requires a great deal of creative thinking and technological expertise, and Scott prides himself on his ability to come up with innovative solutions to all types of challenges.

Scott has proven time and again that he is capable of blending IPG’s established model for success, which has made the firm one of the most successful sales and marketing agencies in the United States, with the type of creative and technological innovation that allows IPG to stay on the cutting edge of its industry.

Mike Myrthil
General Manager

Mike Myrthil, General Manager

Mike brings more than 12 years of sales and marketing experience to the IPG team. He has an in depth knowledge of Consumer product industries.

Mike has met and developed relationships with buyers in all channels of the Food, Drug, Mass Merchandise, Convenience Stores, and Specialty Health industries. These relationships include companies like CVS, Walgreens, Vitamin World, Vitamin Shoppe and Best Buy.

He has attended ECRM events, where buyers and sellers come together for special one-on-one, “speed dating” type meetings. These sessions have provided Mike with priceless exposure to dozens of major national brands.

Mike takes pride in having been a part of several product launches that have resulted in millions of dollars in sales.


Santiago Quintero, National Account Manager

As National Account Manager, Santiago, who has more than five years experience in customer relations, will be working closely with our domestic and international clients, who are looking to break into or expand their presence in the U.S. market. Santiago is bi-literate in both English and Spanish.

Santiago, a member of the Investor’s Association and National Honor Society of Leadership & Success at Florida Atlantic University, will soon be graduating with a business and finance degree.

Santiago, who is originally from Colombia but has been a Floridian for the past 12 years, previously worked as the logistics and sourcing manager at a 20,000-square-foot warehouse.

Jeff Fernandez
Executive Vice President

Jeff Fernandez, Executive Vice President

Jeff has more than two decades of diversified retail purchasing experience in large, multi-format brick and mortar operations, and with Amazon.com, the world’s largest online retailer. Jeff brings an in-depth understanding of retail operations, purchasing and category management. Jeff has had proven success managing multi-million-dollar health and personal categories, OTC and skincare categories at some of the world’s largest retailers, including Wal-Mart Stores Inc. and Amazon.com.

During his time at Amazon.com, he played a key role in launching the Health and Personal care store. His responsibilities included building and managing categories, including Sports Nutrition, Vitamins, Weight Loss, Health Care OTC, Sexual Wellness, as well as early responsibilities in Personal Care and Grocery.

He also was responsible for building a business at Amazon.com from nothing to close to $100 million in revenue over the past five years. Jeff’s wealth of industry knowledge and deep relationships with all manufacturers are attributes that are effectively used for IPG’s client base.